Unlike many copywriters, I’ve built brands and worked tirelessly to turn the KPI knobs inside multiple businesses through marketing strategy. “Turning the KPI knobs” can mean doubling down on what’s working, starting from scratch when nothing is working, or tweaking and testing inside every step of  your sales funnel until you see the results you want.

A KPI is a Key Performance Indicator. A KPI is simply a data point which tells you–as a business owner–how well your efforts to:

1. communicate your offer and

2. persuade your customer to take action

are performing in the real (including the digital) world.

Think click-through rate on your ads, open and click rates on your marketing emails, and your sales page conversion rate. And a whole lot more. Every funnel is different. For you, call bookings might be a critical KPI.

If you decide to work with me, I’ll analyze your entire funnel to see what we can improve and optimize. From the first touchpoint to the first sale and beyond–toward a goal of increasing the lifetime value of each customer–I’ll give you a plan and help you execute it. Persuasive copywriting is the golden thread which will tie all of your marketing efforts together into a highly-optimized sales system.

I’ll look at things like:

• Which marketing channels are right for your business

• Your ideal customer profile (their characteristics, pains, desires, and the conversation going on in their heads)

• How to increase the click-through rate on your ads with targeted messaging & ad creative)

• Offer optimization (your products, upsells, bundles, discounts, and deadlines)

• Optimizing your website landing pages with persuasive copywriting which inspires action

• How to increase your AOV (average order value), making your ads profitable ASAP

• How to trigger more sales through email marketing

• Every possible way to increase conversion rates at every step, turning potential customers into buyers

• Ways to increase brand loyalty and each customer’s lifetime value to your business (turning first-time customers into repeat buyers)

I know–it sounds like a lot. And yes, it will require research, testing and iteration. I’ve got you covered, though. Imagine getting all of it right. Imagine turning your business into a highly-profitable cash-generating machine. That’s what we’re after.

Get in touch. Tell me about your business. If I believe I can help you, I’ll audit your sales funnel and create a strategy proposal to get you started in the right direction.